Must-Try Alternatives to Billboard Advertising
Nov 16,2024 | JINGYU OPTOELEC

In today’s world, where advertisements are ubiquitous, grabbing the attention of your customers requires creativity. While billboard advertising can be impactful, it’s also expected and expensive, making it difficult to stand out. Gobo projection is an innovative alternative that feels more like art than advertising, encouraging engagement and reaction.
Gobo projections offer a versatile and affordable way to increase brand awareness and reach people in various locations. Here are some must-try alternatives to billboard advertising that leverage the power and flexibility of gobo projections:
The World is Your Canvas
Transform iconic landmarks, building facades, or even rows of trees into brand awareness opportunities with gobo projections. This type of advertising allows you to share powerful messages or intriguing images with a wider audience. Ensure compliance with local ordinances before projecting on public spaces.
Take it Indoors
Apply the same outdoor strategies indoors in high-traffic areas like shopping malls, train stations, indoor markets, or food courts. These locations offer excellent opportunities to increase brand awareness.
Create Art, Not Ads
Identify the most compelling problem your product or service solves and convey it through an artistic image. An inspiring or thought-provoking message can resonate more effectively than traditional ads. Design gobos that surprise and delight your audience while including your logo to increase brand recognition.
Catch People on Their Commute
Identify popular spots or landmarks that people pass daily. Creative projections on surfaces like sidewalks or buses can effectively capture attention. Make sure to check local advertising regulations and then design custom gobos to share your message in unique ways.
Promote Your Brand on Your Terms
Gobo projections offer more flexibility than traditional billboards. You can choose where and for how long your advertisements appear, making it easier to adapt to your campaign needs without overspending. From product launches to trade shows and corporate events, gobo projections add an element of surprise and allure.
Once you invest in a projector setup, you can use it for multiple campaigns, maximizing your marketing budget. Need help selecting the best projector and gobo for your advertising campaign? Explore our GOLUX projectors for billboard-size advertisements, and contact our sales team for support.