Workplace branding encompasses everything from your building’s infrastructure to the office furniture and plays a significant role in conveying your company’s values and ethos. A well-branded workplace can inspire employees, foster loyalty, and attract both new talent and customers. However, you don’t have to completely redesign a space to achieve this effect. Reflecting your brand throughout your space can be as simple as using branded signage strategically.
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Traditional physical signage can be cost-prohibitive and unwieldy, with challenges like ensuring legibility from across the street or the complications of committing to semi-permanent signs. This is where
gobo projections come in. For modern companies that are continually evolving, projected signage with gobos allows you to adapt with the times and stay ahead of the competition. Here are four workplace branding ideas using projectors and
custom gobos:
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Interior and Exterior Signs
- Workplace branding starts with a prominent sign at your main entrance. Displaying your logo and company name prominently elevates the space and establishes a clear presence. While a long-term physical sign is essential, a custom gobo projection allows you to display your logo and company name in other locations and in a variety of sizes. Project your logo above the front desk, in conference rooms, and across open workspace walls. For large outdoor displays visible during the night, project your logo on the exterior of your building using the ECO Spot LED B150E or B300E for the best results.
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Temporary Art Installations
- Creating a memorable experience within your corporate space makes a lasting impression. Rotate branded gobo projections based on seasons, holidays, or company campaigns. Project inspirational quotes, custom images, or colorful patterns throughout your building. This keeps the space modern and fresh, enhancing employee morale and productivity. Design custom gobos that incorporate your brand colors, fonts, and overall aesthetic to stay on brand.
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Directional Signage
- In larger buildings, help visitors and employees navigate with projected directional signage. Customizing these signs with your brand’s fonts and icons, while including your logo whenever possible, makes them not only functional but also adds to your branding efforts.
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Custom Projections at Onsite Events
- Strengthen your brand identity at onsite events like fundraisers, conferences, product launches, and annual holiday parties through the use of gobo projections. Light up key areas such as main walkways, gathering spots, feature exhibits, and presentation stages. Establish event themes with a mix of stock gobos and custom designs to create a memorable atmosphere that aligns with your brand. Integrating your brand throughout your event spaces reinforces your identity and leaves a lasting impression on attendees.
By incorporating gobo projections into your workplace branding strategy, you achieve a dynamic and adaptable approach to showcasing your brand’s values and aesthetics. Contact our sales team to discuss the best projector and custom gobo setup to enhance your corporate space today.
